Use cases

Start a freelancer business
Your website is your #1 sales tool. And it’s the base for all the future marketing strategies you’ll need to become a massive income-generating freelancer.
Of all the side businesses you can effectively grow while keeping your day job, freelancing is one of the most feasible. At its core, you're essentially using your skills--the tasks and abilities you've already mastered--to take on contract work and augment your income.
MONTE Focus: You can create and customise your website per your needs (portfolio, blog, CV, offer your services) and then to effectively use the platform to sell products, to send email campaigns, to send invoices and create a strong personal brand.
Start a blogging empire
One of the biggest challenges new businesses face is building an audience for their products. Bloggers, on the other hand, often work backwards, building an audience first by consistently putting out good content, and then exploring ways to monetize their traffic.

Starting a blog is easy if you just want to have fun. But if you’re thinking about making money as a blogger down the road, you’ll need to be strategic about how you set it up for success. Unlike other publications and articles, blogs tend to take on a more personal tone that helps them connect more deeply with their audiences.

People start blogs for all kinds of reasons, including:
Sharing their opinions, passions, or glimpses into their lives.
Teaching others what they know.
Building an email list.
Developing their personal brand as an expert.
Selling products or services.
A combination of any or all of the above.
MONTE Focus: You can create your blog in minutes and customise it in your style. Further down the road, you can easily add call-to-actions, collect emails, send email campaigns, add ads, setup a store and create a community.
Showcase your portfolio and sell your works
A decent website is essential to the success of any new artist. You need your own place online, where you can showcase your talent and your works as best as possible. Additionally, you might want to have an easy way to sell your work and engage with your true fans, so that your website becomes the base for all your marketing strategies.
MONTE Focus: The platform is not limited to just showcasing your portfolio beautifully, but to create a professional online business which you could use to promote your services, to collect emails and to sell your works and services.
Present your company and sell your products
Your business website can help you generate more clients throughout all aspects of the customer acquisition cycle, such as when a prospective client: Performs a broad internet search for what sort of businesses can help with solving his/her problems – and discovers you; Wants to find out more information about specific businesses to see if he/she should inquire for more information; Retrieves your contact information to reach out to you either through email or the phone.
MONTE Focus: The platform has been designed for business users, who need a straight to the point solution. You can create a professional website and match its style to your business. Additionally, you get an awesome set of tools to engage with your potential clients, through blog, email campaigns and so much more.
Launch your product
As opposed to a full-blown website, a landing page is a single page with a highly specific target: getting visitors to click through to your end goal. It needs to convoy your message clearly, to be responsive and to impress the visitor through headlines, images and the flow your create.
MONTE Focus: Whether you are launching an innovative physical product or a game-changing book, you might find MONTE to be one of the most effective way to launch a promotional website or landing page. The ease of adding call-to-actions and present your message might surprise you.

Social tips

Google Analytics
Setup your website for tracking here: http://analytics.google.com
Google Business
Add your business on Google here: http://google.com/business
Google Profile
Setting up a Google Profile is a good way to promote your business, especially if it's locally based.
Profile Picture: 250 x 250
Cover Image: 1,080 x 608
Shared Image: 497 x 373
Twitter Account
Focus your posts on brief updates and announcements.
Profile Photo: 400 x 400
Header Photo: 1,500 x 500
Post Photo: Maximum 1024 x 512
Facebook Account
Best to engage more with your customers. Add stories of your business, ask questions, add articles.
Profile Picture: 180 x 180
Cover Photo: 820 x 312
Post Photo: 1,200 x 630
Instagram Account
Best to show the visual side of your business. Team images, Leaked photos, Coming soon images, Culture.
Profile Picture: 110 x 110
Photo Size: 1080 x 1080
Linkedin Account
Great to keep in touch with the professionals in your industry. Everything related to the company’s growth is suitable.
Profile Picture: 400 x 400
Cover Photo: 4000 x 4000
Yelp
Get more customer through Yelp. Claim your business page here: http://biz.yelp.co.uk
Foursquare
Get more visitors. Claim your page here: http://foursquare.com/venue/claim

General tips

City / Service Page
Add city / service pages to your website to benefit from local searches.
yoursite.com/london
yoursite.com/web-development-services
Privacy Statement
Another trustworthy signal consists of having a privacy statement on how you're getting the data and what are you doing with it. It is a good practice to include this document.
Have a clear goal
Make each part of your content to lean the user towards that final step.
To buy a product or a service
To subscribe to your newsletter
To send a message or call
To book something
Put your most important information first
On web pages you have to show your business’ value first. Important points always must come first.
Write for lazy people
Your web visitors don’t want to make an effort to read your text. Keep it short and intriguing simultaneously.
Use short paragraphs – four sentences max;
Use short sentences – twelve on average;
Skip unnecessary words;
Avoid the passive tense;
Address your web visitors directly. Use the word you;
Treat your web visitors like wild animals
They’re hunting for information or a product to buy – just like a hungry panther hunts for his next meal. Your web visitors consider the same things: Does your website ofer what they’re looking for? And can they find it easily?
Display your phone number
Increase credibility, especially for local businesses.
Add testimonials / about us page
Increase the trustworth of your website, it will certainly increase your conversion.
Headlines are important
Most people scroll through your headlines. Make sure to seduce them with the titles.
Offer free takeaways
Increase the chance of your visitors to use your services, your content by providing something valuable first, especially if it can be downloaded. (PDFs, Images, eBooks)

Advanced tips

Get feedback
Setup a system where you can gather feedback constantly and action based on those insights.
Google Analytics
Newsletters / Contact messages
Live chat (Zopim, Drift)
Update your website every month
Google favors websites who constantly update their website.
Add articles / galleries
Improve your site’s message
Have a call to action on every page
Call to action sections are the parts where you users make the decision wether it’s worth trying your product/service.
Optimise Images
Make sure to not insert big images onto your page or use PNG in useless situations, as they carry much more weight.
Keyword Planner
Have you used Google’s Keyword Planner, KWFinder, KeywordTool.io and SEMRush for keyword research? Be sure to consider searcher intent and dificulty, pick 1 keyword per page.
Keyword Density
Keeping a conversion of 3 - 7% of your main keywords is a good tactic. Over than 10% might look suspicious.
Images Description
If you have images on your page, review the alt tag. Adding a descriptive title could help your SEO score a lot.
Content Reviewing
Frequent changes are favored and the page will get a real boost. It is great when you constantly add new content to an article or page.
Moz Resources
Consider researching the information Moz has to ofer (especially if you're local based) from here: http://moz.com/learn/local/listing

Integrations

Any website provides the most fundamental features you need online, but anytime you have the possiblity to supercharge it and get the most out of third-party services.
You can easily connect them by adding a script to your website.

Google Analytics visit website
A freemium web analytics service offered that tracks and reports website traffic.
Google Adsense visit website
A free, simple way to make money online by placing ads on your website.
Logo White Created with Sketch.
Chat with website visitors, and deliver a great customer experience.
Intercom visit website
Chat with prospective and existing customers on your website, or via email.
Add your blog feed to Feedly.
Bloglovin' visit website
Add your blog feed to Bloglovin'.
Embed or link your Etsy shop
Artboard 4 copy 10
Eventbrite visit website
Connect your events.
Calendly visit website
Calendly helps you schedule meetings without the back-and-forth emails
Group Created with Sketch.
Useproof visit website
The app that displays notifications on your website and marketing funnels.
See how visitors are really using your website.
CrazyEgg visit website
Understand how your visitors engage on your website through heat maps.
Facebook Pixel visit website
Get the most out of your Facebook ads by installing the Facebook pixel.
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